Hello, I Am

Luigi M.

Marketing Specialist (Amazon PPC)

Location

Canada
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MY skills
PROFESSIONAL
SKILLS
Fully Bilingual
SEM/SEO
Facebook Ads
Amazon PPC

Profile & skills

Marketing Specialist with experience in the area of Digital Marketing and Strategy. As Marketing specialist, I support Amazon ads with strategies, optimization, and executing campaigns. I create and monitor campaigns for new and bestseller productos to increase sales and brand awareness. In addition I manage all the PPC strategy.

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professional
experience

Marketing Specialist (Amazon PPC)

Marknology- Nov 21 - Dec 2023
  • Manage the strategy and setup of all PPC campaigns.
  • Oversee all marketing activities, take metrics and write weekly and monthly performance reports.
  • Analyze e-commerce products to strategically advertise them.
  • Communicate with clients and advice what's the best route to achieve positive ROAS/Acos.
  • Create and monitor campaigns for new products to increase sales and brand awareness.
  • Manage and allocation different budget ranges across clients and multiple campaigns.
  • Understand and explain outcomes and KPIs to make the right decision.

Marketing and Administrative Assistant

Focuslens - May 20 – Nov 21

Responsibilities:

  • Decision making.
  • Marketing campaigns.
  • Create databases on Excel.
  • Use of MS. word to make reports and communications.
  • SEM, (Facebook, Instagram) Optimization, SEO.
  • Creating databases. (Excel).
  • Contact with suppliers.
  • Photography.
  • Photo and video editing.
  • Offer recommendations to boost brand awareness and penetrate the market.

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University Project

Exotik -Ago 19 – Dec 19
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Responsibilities:
  • Decision making.
  • Meetings with the client.
  • A/B testing.
  • SEO.
  • Surveys.

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education
EDUCATION
academic
Record

Bachelor Degree in Business in Marketing

Torrens University Australia

2019

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Technology in Finances and international business

Unitec University Corporation - Bogotá, CO.

2014

Diploma and certificate of Business Administration

Zenith Business Academy Australia

2016

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